BIOBLANKS — CATALOG SHOOT & CAMPAIGN PRODUCTION
Bioblanks · Freelance Creative Director & Producer · 2024

THE BRIEF
Bioblanks is a sustainable custom apparel startup that needed a full suite of campaign assets — for their website, social channels, and email marketing — built on a lean startup budget. The challenge was delivering a polished, brand-defining shoot that could stretch across multiple touchpoints without looking like it cut corners.

THE APPROACH
With a limited budget, every decision had to be intentional. Rather than scaling down the vision, I leaned on my network — sourcing photographer, talent, and styling through trusted collaborators — to keep production quality high while keeping costs manageable. The creative direction was built around the brand's core identity: sustainable materials, clean aesthetics, and an accessible but considered point of view that could speak to conscious consumers without feeling preachy.

The shoot was structured to maximize output across formats — statics for web and email, vertical content for social — so the client left with a full asset library from a single production day.

WHAT I DID
→ Developed the full creative vision for the shoot: concept, mood, and visual direction
→ Booked and coordinated all talent, photographer, and styling through my own network
→ Directed on set, guiding talent and shot selection to align with the brand's identity
→ Structured the shoot to deliver assets across web, social, and email formats from one production
→ Managed the full production within a startup budget without compromising creative output

RESULTS
Delivered a complete multi-channel asset library — web, social, and email — for a brand at launch stage. Production demonstrated how high-quality creative direction doesn't require a large-agency budget, just the right network and a clear vision.