CORDUROY BEAR — APPAREL DROP CAMPAIGN
Niche Street · Creative Director & Producer · 2023

THE BRIEF
Produce the full campaign for the Corduroy Bear drop — a collection defined by its tactile material and a slightly playful, character-driven energy that needed to come through in the creative without feeling costumey.

THE APPROACH
Corduroy as a material has a personality: worn-in, approachable, a little nostalgic. The shoot direction leaned into that — textures in both the clothing and the environment, lighting that felt warm rather than clinical, and styling that positioned the pieces as wearable and characterful rather than fashion-forward.

Like FlannelxFleece, this was a dual-purpose shoot built to work across organic and paid. Studio and location were combined to give the edit range, and the full crew allowed for a higher production value that elevated the pieces without losing the grounded, tactile tone.

WHAT I DID
→ Developed creative concept rooted in the material story of the collection
→ Directed full production across studio and location with photographer, stylist, and MUA
→ Guided casting and styling to match the collection's warm, characterful tone
→ Delivered assets for both organic launch content and paid ad creative

RESULTS
Campaign assets launched the Corduroy Bear drop across organic channels and were integrated into paid media, supporting the collection across both brand-building and performance placements.