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from moodboard to social feed and every step in between.
With a foundation in performance marketing, I managed paid social campaigns at scale and learned first-hand how strategy, creative, and execution intersect. Helping build the brand Niche Street pushed me deeper into fashion and editorial work, producing shoots, coordinating crews, and shaping narratives that live beyond a single channel. That mix of business discipline and creative direction is what defines my work now as a creative producer and strategist: guiding projects from moodboard to finished campaign with a deep understanding of what allows creative to perform within paid media.
Let's do some work.
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