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from moodboard to social feed and every step in between.
With a foundation in performance marketing, I managed paid social campaigns at scale and learned first-hand how strategy, creative, and execution intersect. Building my own brand pushed me deeper into fashion and editorial work, producing shoots, coordinating crews, and shaping narratives that live beyond a single channel. That mix of business discipline and creative direction is what defines my work now as a creative producer and director: guiding projects from moodboard to finished campaign while keeping both the vision and the process intact.
Let's do some work.
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